In 2017, we started up this online store to share our love for fashion, venturing first to focus only on summer-inspired fashion.
Shift to Korean Drama Inspired Fashion
In 2018, we were introduced to the world of Korean Dramas and fell in love with the elegant and modest fashion combinations worn by the female leads.
We therefore capitalise on our love by introducing clothing collections inspired by the latest and hottest Korean Dramas and have since accumulated a wide list of reliable clothing factories that are able to produce our items in premium qualities and at affordable prices.
Expanding our range to include Jewelry from South Korea
In 2019, we realised a gap in the industry for this wonderful collaboration between Korean Dramas and jewelry imported from South Korea and launched the first collection of our jewelry brand, Minimalism by So Not Size Zero, which was widely well-received due to its pristine quality and high-technology rose gold plating from South Korea.
So Not Size Zero
A leading pioneer in Korean Dramas and Korean Pop inspired fashion.